Create a customer persona profile describing who you serve - to reach them confidently.
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One thing matters more than anything when you start a business: customers. Amidst the worry of systems, people and setup, itâ€™s easy to forget who youâ€™re there to help. Yet itâ€™s essential to get to know your customers and prospects. What makes them ideal buyers? Which people do you enjoy working with? Who might experience difficulties with your products? This course will:
- Explore the characteristics of your ideal customers
- Enable you to identify any types who could drain your business skills
- Lead you to develop a customer avatar of who they are, their challenges and needs
- Identify where they are and how to reach them, building trust with your marketing
- Save time when it comes to creating content for the website
The outcome of this course is a defined profile of your ideal customers, enabling you to explain this to your suppliers and create content which will resonate well with them.
From this course you will achieve:
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