Online Mastery Logo - Online Mastery

Brand Guidelines and Asset Library

> Introduction <

All the design elements you need. Here, in one place. And how to use them. From the smallest digital icon to the largest printable billboard.
Our brand’s DNA visually represented by a unique combination of logo, colour and fonts.
Read on to discover how we apply this unique combination in order to maintain total branding consistency throughout.
Whatever the media, the outcome of these guidelines is to ensure brand continuity.

> Brand Identity <

The purpose of this section is to connect our audience with the vision of what we do and why we do it.

Using simple words to articulate the heart and soul of our brand.

These core principles and standards define our brands DNA.

It is what we stand for and what makes it special.

Mission Statement

We help small business owners get results online whilst enjoying the process.

Values

Make things simple
Enjoy the process
Get results

Brand Essence

To provide a calm environment that helps to remove overwhelm by using simplistic design.

> Brand Logo <

When our brand logo is seen by someone for the first time it will tell our story. Designed to evoke a positive emotion. The next time, and every time after, it will trigger that same response. It will tell and keep re-telling our story. It’s the visual bedrock of our brand.

There are simply millions of brand logos worldwide. Even so, ours is unique. To be positioned and placed whenever and wherever we want our brand to be.

Primary logo

Our brand’s identity is expressed typographically in the form of a word, styled into an icon.

Variants of the icon are displayed here.

Primary logo correct usage

Logo mark on white, light grey and black background

How not to use your logo - Brand Guidelines - Online Mastery
Primary logo on Grey - Brand Guidelines - Online Mastery
Primary logo on Black - Brand Guidelines - Online Mastery

Primary logo error

Ensure not to do the following:
Do not place the colour logo onto a key colour background, this making the element of the logo appear ‘invisible’ and incorrect. See below for examples

How not to use your logo - Brand Guidelines - Online Mastery
How not to use your logo - Brand Guidelines - Online Mastery
How not to use your logo - Brand Guidelines - Online Mastery
How not to use your logo - Brand Guidelines - Online Mastery
How not to use your logo - Brand Guidelines - Online Mastery

Brandmark

Our brand’s identity is expressed typographically in the form of a word, styled into an icon.
Variants of the icon are displayed here.

Logo mark on white, light grey and black background

Primary Icon - Brand Guidelines - Online Mastery
Primary Icon on Grey - Brand Guidelines - Online Mastery
Primary Icon on Black - Brand Guidelines - Online Mastery

Brandmark error

Ensure not to do the following:
Do not place the colour logo onto a key colour background, this making the element of the logo appear ‘invisible’. See below for examples

How not to use your logo - Brand Guidelines - Online Mastery
How not to use your logo - Brand Guidelines - Online Mastery
How not to use your logo - Brand Guidelines - Online Mastery
How not to use your logo - Brand Guidelines - Online Mastery
How not to use your logo - Brand Guidelines - Online Mastery

Logo size

The combination Logo Type
The height relationship between the logo ‘mark’ and the logo ‘type’ should be consistent whenever used in conjunction with each other. See below for the ratio between the two logo elements.

Online Mastery Vector Logo - Online Mastery
> Brand Colours <

When our brand logo is seen by someone for the first time it will tell our story. Designed to evoke a positive emotion. The next time, and every time after, it will trigger that same response. It will tell and keep re-telling our story. It’s the visual bedrock of our brand.

There are simply millions of brand logos worldwide. Even so, ours is unique. To be positioned and placed whenever and wherever we want our brand to be.

Primary Brand Colours

Consistent use of specified colours will encourage and reinforce audience association with our brand.

OFFICIAL CONTENT NEEDS TO GO HERE

Red and yellow are in the same segment on the colour wheel. They’re both associated with warmth, optimism, dynamism and energy. Of all the warm colours, yellow is considered to be the most energetic. Green represents health and new beginnings. Even wealth! Green is the easy on the eye and creates balance. It is a great colour to use if a company wants to depict growth, security or inspire possibility. We use the primary colour, green – when depicting growth, security and inspiring possibility – to grab attention to our brand.

Primary Colour - Brand Guidelines - Online Mastery
Secondary Colour - Brand Guidelines - Online Mastery
Tertiary Colour - Brand Guidelines - Online Mastery
Call To Action Colour - Brand Guidelines - Online Mastery

Font Colours

In general, we use greyscale on a light background, especially when text is to be read within paragraphs.

Where our design is best suited to have long copy with a dark background, then we use a grey tint, in preference to white. This prevents stress on the reader’s eyes.

White is used on a dark background where the user will be scanning, as distinct from reading.

In every case the specified HEX, RGB and CMYK codes are used, as appropriate.

Black Text Colour - Brand Guidelines - Online Mastery
Body Text Colour - Brand Guidelines - Online Mastery
Light Text Colour - Brand Guidelines - Online Mastery
Dark Text Colour - Brand Guidelines - Online Mastery
> Brand Buttons <

Our brand buttons align with the three primary brand colours, along with the bonus colour for any key call to action.

Box buttons padding:
TOP: 15px    RIGHT: 25px    BOTTOM: 15px    LEFT: 25px

Font buttons colour:
HEX: #212121   RGB: 33, 33, 33

Box buttons colour:
HEX: #FFC107   RGB: 255, 193, 7

Shadow buttons colour:
HEX: #FFC107     RGB: 255, 193, 7

Hover buttons effect:
HEX: #FFD44D     RGB: 255, 212, 77

Standard button

Hover button effect

Headings

H2 – H3H4
Body Font

Buttons Fonts

Quotes

> Brand Fonts <

When our brand logo is seen by someone for the first time it will tell our story. Designed to evoke a positive emotion. The next time, and every time after, it will trigger that same response. It will tell and keep re-telling our story. It’s the visual bedrock of our brand. There are simply millions of brand logos worldwide. Even so, ours is unique. To be positioned and placed whenever and wherever we want our brand to be.

Headings should be simple, in sentence case, and finish with a full-stop.
The body copy font is proportional (variable-width), intended for long-form copy that could potentially include multiple paragraphs.

The text in the buttons should be in uppercase.

Here you can see the relationship between the heading font at 1.8 EM and the body copy font at 1 EM.

1 EM = 18px
1.8 EM = 32px

Headings

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
3.8 EM (60px)

LETTER SPACING
Default

LINE HEIGHT
1.2

Headings

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
3.8 EM (60px)

LETTER SPACING
Default

LINE HEIGHT
1.2

H2

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
3 EM (48px)

LETTER SPACING
Default

LINE HEIGHT
Default

H2

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
3 EM (48px)

LETTER SPACING
Default

LINE HEIGHT
Default

H3

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
2.5 EM (40px)

LETTER SPACING
Default

LINE HEIGHT
Default

H3

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
2.5 EM (40px)

LETTER SPACING
Default

LINE HEIGHT
Default

H4

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
2.2 EM (35px)

LETTER SPACING
Default

LINE HEIGHT
Default

H4

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
2.2 EM (35px)

LETTER SPACING
Default

LINE HEIGHT
Default

H5

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
2 EM (32px)

LETTER SPACING
Default

LINE HEIGHT
Default

H5

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
2 EM (32px)

LETTER SPACING
Default

LINE HEIGHT
Default

H6

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
1.9 EM (30px)

LETTER SPACING
Default

LINE HEIGHT
Default

H6

FONT FAMILY
Montserrat

WEIGHT
600 Semi-bold

SIZE
1.9 EM (30px)

LETTER SPACING
Default

LINE HEIGHT
Default

Body Font

FONT FAMILY
Roboto

WEIGHT
400 Regular

SIZE
1.8 EM (28px)

LETTER SPACING
Default

LINE HEIGHT
1.3

Body Font

FONT FAMILY
Roboto

WEIGHT
400 Regular

SIZE
1.8 EM (28px)

LETTER SPACING
Default

LINE HEIGHT
1.3

Buttons Font

FONT FAMILY
Roboto (capital letters)

WEIGHT
400 Regular

SIZE
1.2 EM (19px)

LETTER SPACING
Default

LINE HEIGHT
Default

Buttons Font

FONT FAMILY
Roboto (capital letters)

WEIGHT
400 Regular

SIZE
1.2 EM (19px)

LETTER SPACING
Default

LINE HEIGHT
Default

Quotes Font

FONT FAMILY
Georgia

WEIGHT
400 Italic

SIZE
1.6 EM (25px)

LETTER SPACING
Default

LINE HEIGHT
Default

Quotes Font

FONT FAMILY
Georgia

WEIGHT
400 Italic

SIZE
1.6 EM (25px)

LETTER SPACING
Default

LINE HEIGHT
Default

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