Which eCommerce system should you use?

I spent most of yesterday evening looking at various shopping cart systems. I wanted to ensure that I was upto date with everything out there. There are a few things that I wanted to understand for myself and also for entrepreneurs and small business owners. Is it right to pay a monthly SaaS to look after your ecommerce or should …

How to attract customers you love by creating your Ideal Customer Avatar

How to attract customers you love by creating your Customer Avatar

This is one of the main reasons why it’s so important to know who you want to do business with and why so many people suffer when they try to attract everyone. I see so many people scrambling social media sites, begging friends and family for like and shares and desperately bombarding their database of the same few people trying …

Why Saying “I need a website” is a Bad Idea for Entrepreneurs

We have all done it or know someone who has a business and at one point uttered those dangerous words “I need a website.” Only a very few lucky survivors can tell you about the magical, pain free experience they encountered after spouting such carnage-creating words as “I need a website.” The reason this is so dangerous is not because …

How to choose the right website developer

Almost daily, I get approached by at least one person asking me if I know a decent website developer or where they can find someone to build them a website. For a long time I’ve been telling people that I can’t help them because if I don’t know someone amazing then I would rather not recommend anyone at all. The truth is …

How to Budget for Your Website

How to Budget for Your Website

For most people, the question really is, “How do I set a low-end budget for my website, yet yield the high-end type of results I need?”  It’s not easy.  After all, you really do get what you pay for the majority of the time, and when you try to dodge costs too much as you build your site, it shows.  …

3 Mistakes Most People Make BEFORE They Build Their Website

3 Mistakes Most People Make BEFORE They Build Their Website

Building a successful website takes lots of preparation, and of course, if you’ve never done anything like this before, mistakes are going to be made along the way.  That’s okay because there’s plenty of room for mistakes, but there are three crucial ones that many people make which are easy to avoid.  They are: Not knowing your target audience Not …

Heart Internet Hosting Problems, UK Data Centre Crash

What to Do When Your Heart Stops

A large portion of the UK was shut down recently because they were all relying on a data centre to manage their websites.  This was primarily the result of a DDOS attack.  That’s when hackers try to bombard a server with malicious code.  Heart Internet also reported, there were some technical challenges that the data center was facing.  In other words, the …

Website Strategy – Why it’s so Important

Website Strategy – Why it’s so Important

It’s clear that entrepreneurs and business owners need a website in this day and age, but facing the prospect of building one can be very daunting.  Most of us understand that it is important to take the time to plan your website out before you even touch your mouse or your keyboard.  You must have the right website strategy in …