Business Foundations
Your website is a window to your business and your business is a reflection of you. Start by planning solid foundations before trying to build anything.
All Academy Courses
Choose from hundreds of videos to help you plan, build and promote your online business
Plan Courses
Essential strategic preperation for a successful online business
Knowing your Numbers
A business has ONE objective. To make money. If you don’t have a business then it’s a hobby and there is nothing wrong with either but you need to know before you start which you are working with and if your plan can be profitable.
Products and Services
Understanding what you are offering is critical to success. You need to be able to articulate the value of your products and services to your audience so they can see the value you offer.
Customer Avatar
Create a profile of who your business serves, identify where you can excel in helping them and which customer types could drain your skills.
Customer Journey
From the first touchpoint right through to successful purchase. You need to understand how to funnel potential leads into paying customers.
Creating your Brand
You get one chance to make a first impression so make it count. Having consistency over your design will allow others to look at you with confidence and trust.
Creating Sitemaps
Before you build a website you need to know whats required. This top level view of all the pages and templates will help you avoid any surprises
Creating Wireframes
This quick and simple way to map out your content on a page before you spend time and energy designing the look and feel. This course will save you so much lost time later.
Systems Overview
The options are almost endless. It’s possible to spend all your time and money in a closed loop just testing everything that is possible. We teach you how to overcome that challenge and focus on the outcome.
Build Courses
Everything you need to build a successful online business
WordPress Hosting
Get the best WordPress hosting for security and performance as you grow.
Registering Your Domain Name
How to choose and setup your domain names, to ensure you own your online brand identity.
Email Setup
Setup a professional email address, enabling you to organise your inbox and communicate better.
WordPress Setup
Get our recommended WordPress content management system (CMS) setup for your custom domain.
Optimising Images
How to select engaging images and optimise them to retain your website speed.
Content Delivery Networks (CDN)
Learn how to prevent downtime and improve performance by using a content delivery network.
Learning Elementor
Everything you need to know to get the best out of the Elementor page builder
Creating your Homepage
How to build a compelling homepage which will convert visitors into customers.
Landing Pages
Develop highly engaging pages to attract and convert your ideal audience with a specific call to action.
Creating a Blog
Begin sharing helpful content with your customers, learning how relevant news articles will attract leads.
Legal Pages
How to create the legal pages, privacy policy and information about cookies for your website.
Creating a Members Area
Launch a members-only area on your website, to fulfil services and support your customers.
Avoiding Spam
Get started selling online with eCommerce and payment tools to help you grow sales.
Sell Products Online
Get the best WordPress hosting for security and performance as you grow.
Website Encryption
Set up your SSL certificates to keep your site secure and reassure online browsers.
Build Online Courses
Develop interactive course materials, sharing them online for your customers to buy instantly.
Design for Mobile
Understand the importance of responsive design for mobile users and how to do this on your site.
Website Security
Security is often overlooked until it’s too late. This course will cover everything you should do to keep your website and data secure.
Website Performance
People expect website to load quickly and so does Google. This course will help you identify problems and ensure your site is fast.
Customer Relationship Management
This course will teach you how to create and set up the brains of your business and link it to your website.
Creating Forms
From Data Capture to List Segmentation. Gather important information automatically.
Promote Courses
Sales and marketing to promote your online business
Analytics
Setup your analytics so you can track and measure your online activity and understand what works
Split Testing
Measure variations so you can take action on facts rather than opinions.
Facebook Ads for Beginners
Set up your ad account, create your first ad and learn how to test a budget to ensure results.
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