Business Foundations
Develop a clear website plan reflecting the value you offer. Our questions guide you to save time and money in the build phase.
Difficulty level:
Beginner
Time required:
1 Week
All Academy Courses
Choose from hundreds of videos to help you plan, build and promote your online business
Plan Courses
Essential preparation for startup businesses and website refreshes.
Customer Avatar
Create a profile of who your business serves, identify where you can excel in helping them and which customer types could drain your skills.
Difficulty level:
Beginner
Time required:
1 Day
Creating Sitemaps
Plan your customers journey through the website with a sitemap showing the top level view of all the pages.
Difficulty level:
Beginner
Time required:
30 Minutes
Creating Wireframes
Understand why wireframes speed up website development and learn how to mockup your web pages before building them.
Difficulty level:
Beginner
Time required:
1 Hour
Build Courses
System, security and build requirements to develop your website.
WordPress Hosting
Get the best WordPress hosting for security and performance as you grow.
Difficulty level:
Beginner
Time required:
2 Hours
Registering Your Domain Name
How to choose and setup your domain names, to ensure you own your online brand identity.
Difficulty level:
Beginner
Time required:
1 Hour
Email Setup
Setup a professional email address, enabling you to organise your inbox and communicate better.
Difficulty level:
Beginner
Time required:
1 Hour
WordPress Setup
Get our recommended WordPress content management system (CMS) setup for your custom domain.
Difficulty level:
Beginner
Time required:
2 Hours
Optimising Images
How to select engaging images and optimise them to retain your website speed.
Difficulty level:
Intermediate
Time required:
2 Hours
Content Delivery Networks (CDN)
Learn how to prevent downtime and improve performance by using a content delivery network.
Difficulty level:
Intermediate
Time required:
2 Hours
SEO
Help more visitors find your website with organic search engine optimisation (SEO).
Difficulty level:
Beginner
Time required:
1 Day
Learning Elementor
Everything you need to know to get the best out of the Pro Theme from Themeco
Difficulty level:
Beginner
Time required:
1 Day
Creating your Homepage
How to build a compelling homepage which will convert visitors into customers.
Difficulty level:
Beginner
Time required:
2 Days
Landing Pages
Develop highly engaging pages to attract and convert your ideal audience with a specific call to action.
Difficulty level:
Intermediate
Time required:
1 Day
Creating a Blog
Begin sharing helpful content with your customers, learning how relevant news articles will attract leads.
Difficulty level:
Beginner
Time required:
1 Day
Legal Pages
How to create the legal pages, privacy policy and information about cookies for your website.
Difficulty level:
Beginner
Time required:
1 Day
Creating a Members Area
Launch a members-only area on your website, to fulfil services and support your customers.
Difficulty level:
Intermediate
Time required:
1 Day
Avoiding Spam
Get started selling online with eCommerce and payment tools to help you grow sales.
Difficulty level:
Beginner
Time required:
1 Day
Sell Products Online
Get the best WordPress hosting for security and performance as you grow.
Difficulty level:
Beginner
Time required:
1 Day
Website Encryption
Set up your SSL certificates to keep your site secure and reassure online browsers.
Difficulty level:
Intermediate
Time required:
1 Day
Build Online Courses
Develop interactive course materials, sharing them online for your customers to buy instantly.
Difficulty level:
Intermediate
Time required:
1 Day
Design for Mobile
Understand the importance of responsive design for mobile users and how to do this on your site.
Difficulty level:
Intermediate
Time required:
2 Days
Website Security
Security is often overlooked until it’s too late. This course will cover everything you should do to keep your website and data secure.
Difficulty level:
Beginner
Time required:
1 Day
Website Performance
People expect website to load quickly and so does Google. This course will help you identify problems and ensure your site is fast.
Difficulty level:
Intermediate / Advanced
Time required:
2 Day
Customer Relationship Management
This course will teach you how to create and set up the brains of your business and link it to your website.
Difficulty level:
Intermediate
Time required:
1 Week
Creating Forms
From Data Capture to List Segmentation. Gather important information automatically.
Difficulty level:
Beginner
Time required:
1 Hour
Promote Courses
Spread the word and measure tangible results from your website.
Analytics
Setup your analytics so you can track and measure your online activity and understand what works
Difficulty level:
Time required:
Split Testing
Measure variations so you can take action on facts rather than opinions.
Difficulty level:
Time required:
Ongoing
Auto responders
Nurture your customer database without wasting your time.
Difficulty level:
Time required:
1 Week
Facebook Ads for Beginners
Set up your ad account, create your first ad and learn how to test a budget to ensure results.
Difficulty level:
Beginner
Time required:
1 Week
