Business Foundations
Your website is a window to your business and your business is a reflection of you. Start by planning solid foundations before trying to build anything.
Difficulty level:
Beginner
Time required:
1 Week
All Academy Courses
Choose from hundreds of videos to help you plan, build and promote your online business
Plan Courses
Essential preparation for startup businesses and website refreshes.
Knowing your Numbers
A business has ONE objective. To make money. If you don’t have a business then it’s a hobby and there is nothing wrong with either but you need to know before you start which you are working with and if your plan can be profitable.
Difficulty level:
Beginner
Time required:
1 Day
Products and Services
Understanding what you are offering is critical to success. You need to be able to articulate the value of your products and services to your audience so they can see the value you offer.
Difficulty level:
Beginner
Time required:
2 Hours
Customer Avatar
Create a profile of who your business serves, identify where you can excel in helping them and which customer types could drain your skills.
Difficulty level:
Beginner
Time required:
1 Day
Customer Journey
From the first touchpoint right through to successful purchase. You need to understand how to funnel potential leads into paying customers.
Difficulty level:
Beginner
Time required:
1 Day
Creating your Brand
You get one chance to make a first impression so make it count. Having consistency over your design will allow others to look at you with confidence and trust.
Difficulty level:
Intermediate
Time required:
1 Week
Creating Sitemaps
Before you build a website you need to know whats required. This top level view of all the pages and templates will help you avoid any surprises
Difficulty level:
Beginner
Time required:
30 Minutes
Creating Wireframes
This quick and simple way to map out your content on a page before you spend time and energy designing the look and feel. This course will save you so much lost time later.
Difficulty level:
Beginner
Time required:
1 Hour
Systems Overview
The options are almost endless. It’s possible to spend all your time and money in a closed loop just testing everything that is possible. We teach you how to overcome that challenge and focus on the outcome.
Difficulty level:
Beginner
Time required:
1 Day
Build Courses
System, security and build requirements to develop your website.
WordPress Hosting
Get the best WordPress hosting for security and performance as you grow.
Difficulty level:
Beginner
Time required:
2 Hours
Registering Your Domain Name
How to choose and setup your domain names, to ensure you own your online brand identity.
Difficulty level:
Beginner
Time required:
1 Hour
Email Setup
Setup a professional email address, enabling you to organise your inbox and communicate better.
Difficulty level:
Beginner
Time required:
1 Hour
WordPress Setup
Get our recommended WordPress content management system (CMS) setup for your custom domain.
Difficulty level:
Beginner
Time required:
2 Hours
Optimising Images
How to select engaging images and optimise them to retain your website speed.
Difficulty level:
Intermediate
Time required:
2 Hours
Content Delivery Networks (CDN)
Learn how to prevent downtime and improve performance by using a content delivery network.
Difficulty level:
Intermediate
Time required:
2 Hours
SEO
Help more visitors find your website with organic search engine optimisation (SEO).
Difficulty level:
Beginner
Time required:
1 Day
Learning Elementor
Everything you need to know to get the best out of the Elementor page builder
Difficulty level:
Beginner
Time required:
1 Day
Creating your Homepage
How to build a compelling homepage which will convert visitors into customers.
Difficulty level:
Beginner
Time required:
2 Days
Landing Pages
Develop highly engaging pages to attract and convert your ideal audience with a specific call to action.
Difficulty level:
Intermediate
Time required:
1 Day
Creating a Blog
Begin sharing helpful content with your customers, learning how relevant news articles will attract leads.
Difficulty level:
Beginner
Time required:
1 Day
Legal Pages
How to create the legal pages, privacy policy and information about cookies for your website.
Difficulty level:
Beginner
Time required:
1 Day
Creating a Members Area
Launch a members-only area on your website, to fulfil services and support your customers.
Difficulty level:
Intermediate
Time required:
1 Day
Avoiding Spam
Get started selling online with eCommerce and payment tools to help you grow sales.
Difficulty level:
Beginner
Time required:
1 Day
Sell Products Online
Get the best WordPress hosting for security and performance as you grow.
Difficulty level:
Beginner
Time required:
1 Day
Website Encryption
Set up your SSL certificates to keep your site secure and reassure online browsers.
Difficulty level:
Intermediate
Time required:
1 Day
Build Online Courses
Develop interactive course materials, sharing them online for your customers to buy instantly.
Difficulty level:
Intermediate
Time required:
1 Day
Design for Mobile
Understand the importance of responsive design for mobile users and how to do this on your site.
Difficulty level:
Intermediate
Time required:
2 Days
Website Security
Security is often overlooked until it’s too late. This course will cover everything you should do to keep your website and data secure.
Difficulty level:
Beginner
Time required:
1 Day
Website Performance
People expect website to load quickly and so does Google. This course will help you identify problems and ensure your site is fast.
Difficulty level:
Intermediate / Advanced
Time required:
2 Day
Customer Relationship Management
This course will teach you how to create and set up the brains of your business and link it to your website.
Difficulty level:
Intermediate
Time required:
1 Week
Creating Forms
From Data Capture to List Segmentation. Gather important information automatically.
Difficulty level:
Beginner
Time required:
1 Hour
Promote Courses
Spread the word and measure tangible results from your website.
Analytics
Setup your analytics so you can track and measure your online activity and understand what works
Difficulty level:
Beginner
Time required:
2 Hours
Split Testing
Measure variations so you can take action on facts rather than opinions.
Difficulty level:
Intermediate
Time required:
Ongoing
Auto responders
Nurture your customer database without wasting your time.
Difficulty level:
Intermediate
Time required:
1 Week
Facebook Ads for Beginners
Set up your ad account, create your first ad and learn how to test a budget to ensure results.
Difficulty level:
Beginner
Time required:
1 Week
