This is a good book. It’s not very expensive, it’s easy to read over a day and it provides plenty of good advice to enable the reader to develop a good website. It doesn’t go too far into the technical detail but I feel it provides enough information for me to delve deeper into those topics that are more relevant to me. I had developed a basic WordPress site, it looked too basic and old fashioned and I knew it wasn’t right but couldn’t see what I needed to do to make it more effective at getting customers through the door and then to choose my product over the competition. This book really helps with a methodology to enable the identification of, and how to appeal to the target audience.
