Whether you sell a product or deliver a service today, most (and probably all) businesses and service providers need a Web presence. The type and level of sophistication of your Web presence will depend upon just what you want to accomplish on the World Wide Web. If you don’t know where to start, or what might be right for you, this book is a good place to start.
This book does exactly what the title promises. It will help you to plan your Web site and Web presence. You won’t get bog down in the details, as the author has purposefully written at the 30,000 foot level with the big picture in mind. This is not a How-To book, but rather a book that will get you to think about and begin a plan and strategy for what you want your presence on the Web will look like.
I have read the book through once to give me the big picture overview and understanding. Now I plan to reread it and in conjunction with the free workbook you can download from a Website listed in the book (where the details are located), actually begin creating my Web strategy and plan.
If you are in need an overall strategy and plan, then my recommendation is for you to start here!
